Nicoleta Costin
Creative
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UpGrade

Global Movement / Brand identity

UpGrade is a global movement that seeks to change girls’ lives through technology by implementing technology recycling into the campaign. 

It provides solutions by turning old electronics into a valuable resource for girls all over the world. The process will be enabled by tech companies that use the UpGrade brand to raise awareness and encourage customers to participate by donating their old electronics for which they can get a discount on future purchases. The campaign will also resonate in the online environment through upgrades via online platforms such as Dropbox and Evernote.

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